Our work

Christian Aid Week 2025

We’ve been proudly partnering with Christian Aid since 2022, supporting their mission to end poverty and injustice around the world. Together, we've developed campaigns that not only raise awareness but also inspire action.

Creative
Strategy

Print &
OOH

Social
& Digital

Film &
Animation

Content &

Copywriting

The charity sector is louder than ever and Christian Aid Week has an opportunity for growth.

In 2025, we partnered with Christian Aid to reimagine their campaign approach by bringing fresh energy and focus to their message. Rooted in audience research and insights, our creative strategy was designed to raise awareness, deepen emotional connection, and inspire supporters to act, fundraise, and pray.

We delivered a unified campaign across multiple touchpoints, from church press and out-of-home, to paid social and digital display. Every element was crafted to show the real-world impact of collective action, connecting supporters directly to the mission of ending extreme poverty and driving lasting change.