Graff appoint Tallulah for Lunar New Year Campaign.

Graff invited us to help ring in the Lunar New Year! Known for their exquisite diamonds and global clientele, Graff wanted to mark the occasion with something special and we were thrilled to design a series of bespoke e-cards to share their well-wishes.

The brief was simple: create something beautiful, respectful, and memorable. We took inspiration from traditional Lunar New Year motifs from symbolic florals to auspicious reds and golds, reimagined them with a refined, modern edge that reflects Graff’s brand. The result? A digital greeting that was both heartfelt and high-end.

Each e-card was designed to feel like a miniature jewel, rich in detail yet effortlessly refined. We used simple elements paired with subtle motion to bring a sense of life and celebration. The final designs echoed Graff’s signature elegance, incorporating gold detailing, delicate line work, and vibrant, auspicious tones. A modern take on a timeless celebration.

It was a joy to collaborate with Graff on this meaningful project, blending culture, creativity, and craft. The e-cards were sent to clients around the world, spreading good fortune and a touch of Graff magic. Here’s to more sparkling moments ahead.