No Time to Die
To build anticipation, we created a campaign from emails to social activity including a online competition. It started with a countdown to the day tickets will be on sale, then this was followed by two additional comms; one to target the ODEON’s audience segments and one to focus on Mother’s Day. Those who engaged with the campaign had the opportunity to join us an exclusive Bond-themed night.
To celebrate the release of the 25th Bond film we created the No Time to Die challenge. During the build we launched daily missions to with incredible and unique Bond related prizes. From DB7 track days to a weekend in Italy, these prizes were a must for any Bond fan.