Current signals

The industry is changing at an extraordinary pace. Every day, there’s another tool promising to make something quicker. A new platform that can generate more content, automate another process or transform the way your team works. Use this. Try that. Connect these. Automate everything. It all sounds wonderfully efficient, but somewhere along the way, the promise of making life easier has started to make everything feel more complicated. You begin questioning the tools you’re u

A few months ago, we launched our new website with a simple statement: Human-led creativity. Flexible by design. It felt right. And it still does. The creative industry was and still is, trying to make sense of AI. Clients wanted reassurance that behind every prompt, every workflow and every piece of technology there were still real people thinking, questioning and creating. But the more I see the phrase human-led creativity, the more I wonder whether we should stop saying it

Every growing marketing team reaches the same crossroads. Campaigns become more ambitious. Content demands increase. New channels emerge. Deadlines get tighter. The conversation usually starts with one sentence: "We need to hire." On the surface, it makes perfect sense. More work requires more people. But what if hiring isn't actually the most efficient way to increase creative capability? Because the true cost of hiring isn't the salary. It's everything else. The cost nobody

It's human-led. Flexible by design. For years, the conversation has been about choosing one or the other. Build an in-house team. Find the right agency. Invest in AI. Reduce costs. But the reality is more nuanced. Marketing teams are under increasing pressure to deliver more with the same budgets, support more channels and prove greater ROI. AI is changing workflows. In-house capability is growing. Agency models are evolving. The answer isn't replacing one model with another.

Marketing Squeeze teams have never been under more pressure. Budgets are under scrutiny. Expectations continue to rise. More channels need supporting. More content needs producing. And every investment is being measured against return. At the same time, many organisations are investing in in-house creative teams and AI-powered tools, often with the promise of greater efficiency and lower costs. On paper, it sounds like the perfect solution. In reality, the challenge is often

The creative industry is changing. Brands are building more capability in-house. AI is reshaping workflows. Marketing teams are under increasing pressure to create more content, move faster and deliver greater value with the resources they already have. At the same time, the traditional agency model is under pressure. For years, agencies were built around fixed structures, fixed teams and fixed overheads. It made sense when marketing was more predictable. Today, it feels incr

Why? Because the future of creativity belongs to the precise, not the bloated. In 2026, cutting corners isn’t about doing less. It’s about mastering more. You protect the idea, the craft, the soul. You cut everything else. At Tallulah, we’ve mastered this. Working smarter means mastering the systems that eliminate waste while protecting what matters most. It means rethinking how teams form, how expertise deploys, how processes flow so you can go direct, flex precisely and foc

With Valentine's Day around the corner, it feels appropriate to begin with a confession: I love AI. I love how quickly it responds, how it unlocks possibility in seconds, how it can take a half-formed thought and give it structure before the coffee has cooled. At Tallulah we use it every day. It has accelerated research, expanded ideation, streamlined production and opened access to tools that once required serious time and budget. In many ways, it is the most powerful creati

In 1988, the Apple Mac arrived at art college. It felt like the future. Clean screens. Perfect shapes. Everything sharper, faster, more controlled. Like everyone else, I was captivated. But around that time, I was lucky enough to have something else shaping how I saw creativity. My dad friend Ralph Steadman. Yes, that Ralph Steadman — the wild, ink-splattered genius behind Hunter S. Thompson’s visual universe. I’d talk about the Mac and how quickly you could create something