Our work

SUD Aromas of the Côté d'Azur

SUD is a luxury scented candle brand. Made by expert perfumers in Grasse, France, the perfume capital of the world. This award winning packaging is inspired by the French Riviera.

Creative
Strategy

Design & Concept

Packaging & Branding

Social
& Digital

Film & Animation

UNBOX. INHALE. EXPERIENCE.

The SUD distinctive logo was inspired by iconic French travel posters, from the Art Deco period - the golden age of Rivera style and the evocative, painted shapes that wrap around our packaging are inspired by the art of Matisse, along-time resident of Nice on the French Rivera.

Into the clean, white ceramic glass jars we pour our beautifully fragranced wax. Every moment you spend with SUD, from the carefully crafted aesthetic to the last billows of scent, is designed to transport you to the Côte d'Azur without leaving home.

SUD Packaging won the gold Graphic Design USA 2021 and GDUSA Packaging Design award 2022. Further acolades are: Silver Winner of MUSE Design Awards 2022 and award winner in The Drum Rose Awards 2022.