From brand toolkit to brand experience
Following the development of Cranleigh School's new international brand identity, tallulah partnered with the school to bring the brand to life across every touchpoint. From prospectuses and admissions collateral to brand films, launch campaigns and the opening of Cranleigh Hanoi, we helped translate a strategic vision into a consistent and engaging global brand experience.
A brand is built through every experience
The Challenge
With an ambitious vision for international growth, Cranleigh needed more than a brand toolkit. They needed a creative partner capable of applying the new identity consistently across multiple schools, audiences and channels, while maintaining the heritage, values and character that define the Cranleigh brand.
Our Thinking
Our role was to ensure the new identity worked just as effectively in the real world as it did on paper. Every brochure, film, campaign and digital asset became an opportunity to strengthen the Cranleigh story, creating a consistent brand experience for prospective families around the world.
The Impact
By acting as an extension of the Cranleigh team, tallulah helped transform a new brand identity into a cohesive international brand experience. Every asset worked together to strengthen recognition, build confidence and support the continued growth of the Cranleigh family of schools.
What We Created
Brand Implementation
Bringing Cranleigh's new international brand identity to life across every touchpoint
Prospectuses & Admissions
Designing premium prospectuses, brochures and admissions collateral for prospective families
Film & Storytelling
Creating brand films and content that captured Cranleigh's culture, heritage and global ambition
International Launch
Supporting the launch of Cranleigh Hanoi and delivering creative assets across the global family of schools
The real challenge is bringing that brand to life consistently across every touchpoint. When every campaign, publication, film and customer interaction works together, a brand becomes more than an identity it becomes an experience.